Policy effective date
Last updated: June 20, 2025
This policy is effective immediately.
This page outlines our policy for OctoProctor partners, which includes Referral, Reseller, and Strategic partners. This policy applies to all brand names, trademarks, trade names, and service marks owned or used by OctoProctor, including any marks and names utilized or adopted by OctoProctor in the future. OctoProctor reserves the right to include or exclude marks from this policy as necessary.
Note on platform terminology
Microsoft Ads intentionally aligns its terminology and interface with Google Ads to minimize the learning curve and simplify campaign import/export. To keep this policy clear and consistent, we’ll be referring to Google Ads terminology throughout, taking into consideration that the same principles apply to Microsoft Ads. For a review of Google Ads terminology or if you have any questions, please refer to the terminology list and FAQ section located at the bottom of this page..
OctoProctor partners are not allowed to bid on the OctoProctor brand name as a keyword in any of the following match types within their paid search account:
OctoProctor partners can bid on the keywords that include additional text along with the OctoProctor brand name in the following match types:
Below are examples of adaptations of OctoProctor trademarks as keywords:
You may keep bidding on most keywords, except for the OctoProctor brand name. To avoid any issues, make sure to add the OctoProctor trademarks to your account negative keywords list in exact match type. Otherwise, your ads might unintentionally appear on these restricted search terms, prompting a response from our team and potentially leading to submitting a complaint to Google.
Please review the following two requirements and take the necessary actions.
Please conduct a thorough review of your keyword lists within Google Ads platform and remove OctoProctor from all available match types (Exact, Phrase, and Broad match), if applicable.
To minimize the risk of your account being flagged, include OctoProctor as an exact match negative keyword in your campaigns. The best way to accomplish this is by adding it to a negative keyword list that's then applied across all campaigns.
Partners may reference the OctoProctor brand name in their Google Ads ad copy provided that:
It is acceptable to state that you are an official OctoProctor partner, but your ads must not imply that you are OctoProctor itself or that your campaigns are official OctoProctor communications.
OctoProctor partners appearing in sponsored search results for any brand-owned terms by OctoProctor will be deemed in breach of these policies. The primary contact on record will be notified of the violation via email, which will also include a reminder of the terms set forth in this policy. Should the advertiser account persist in violating our policy, we reserve the right to submit a complaint to Google. OctoProctor maintains the authority to exclude repeat offenders from our partner program.
Keyword(s): An informative word used in Google Ads bidding to match ads with what (potential) customers are looking for. Read more on how to add and remove keywords from your Google Ads account.
Campaign: A Google Ads campaign is an ad campaign within a Google Ads account. A Google Ads campaign is usually composed of several ad groups. Each ad group serves different ad texts based on the type of keyword a user may type into Google's search engine.
Ad group: An ad group contains one or more ads that target a shared set of keywords. You set a bid, or price, to be used when an ad group's keywords trigger an ad to appear. This is called a cost-per-click (CPC) bid. You can also set prices for individual keywords within the ad group.
Display URL: The webpage address that appears with your ad, typically shown in green text. Learn more
Final URL: The URL address of the page in your website that people reach when they click your ad. Learn more
See the Google Ads glossary for a complete list of definitions and explanations of these terms.
